Tuesday, 18 February 2014

Finished Art / Assessment 5



The brief requires you to design an DL roll fold brochure insert (A4 x 3 DL panels on each side) to promote the Fifties Fair. You will need to research the 50’s era, the modern interpretation of the 50’s (Neo-Burlesque and hipsters) and other spin-off themes (rockabilly and vintage).

This research will help direct your design aesthetic, ensuring that you have an accurate understanding of the theme and colour pallets associated with time. Once your research is complete you can then use this as inspiration for your design. The design is to be created in indesign and you are to export a PDF using the correct colour profiles and presets. You will also need to supply a final mock up of the brochure.

Below are samples of student work to help you get inspired.





















Monday, 17 February 2014

Packaging / Assessment 3

ASSESSMENT 3: 
The final part of this integrated Packaging brief is for students to now print out and mock up their artwork. This allows students to see their work in 3D, and use the process to critique and assess the effectiveness of their designs. We encourage students to look for elements such as legibility of type, from a distance, imagery, functionality, colour scheme and overall 'shelf appeal'.
Students are encouraged to explore printing options that are available to them that are within budget as well as using their own resources. Also students do not need to print the pizza box at full size - scaling down the final print is also acceptable.
Take a look at the examples below to see how others have approached the project:

Laura Drewe

Laura Drewe

Laura Drewe

Laura Drewe

Laura Drewe

Laura Drewe


Terri Louise Anderson

Terri Louise Anderson

Terri Louise Anderson

Terri Louise Anderson

Terri Louise Anderson

Terri Louise Anderson

Felicity Makepeace

Felicity Makepeace

Felicity Makepeace

Felicity Makepeace

Felicity Makepeace

Kim Hyun

Kim Hyun

Kim Hyun

Kim Hyun

Kim Hyun

Kim Schubel

Kim Schubel

Vanita Snell

Vanita Snell

Vanita Snell

Vanita Snell

Vanita Snell

Vanita Snell

Vanita Snell

Packaging / Assessment 2

ASSESSMENT 2: 
Moving on from Assessment 1 for Packaging and still working for the same client CUCINA COLOSSEO, students are required now to take their proposed designs for the Sauce, Pizza and Pasta packaging and now develop the finished art files for each in Adobe Illustrator.
This requires attention to detail and technical knowledge about creating finished art. Students will use skills gathered from past units to produce the flat templates for their packages, labels and swing tags where required - including all printers requirements such as dieline, fold lines, bleed, good colour management and above all a slick and polished looking package design.
Take a look at the examples below:

Cynthia Ng - Pasta Package

Cynthia Ng - Pizza Package

Cynthia Ng - Sauce Label

Jennifer Boxtel - Pasta Package

Jennifer Boxtel - Sauce Label

Jennifer Boxtel - Pizza Package

Vanita Snell - Pizza Package

Vanita Snell - Pasta Package

Vanita Snell - Sauce Labels

Swing Tags and Sticker

Han Chen Tu - Sauce Label

Han Chen Tu - Pizza Package


Han Chen Tu - Pasta Package

Julie Fraser - Pasta Package

Julie Fraser - Pizza Package

Julie Fraser - Sauce Label

Felicity Makepeace - Pizza Package

Felicity Makepeace - Swing Tags and Sticker

Felicity Makepeace - Pasta Package

Felicity Makepeace - Sauce Label