Saturday 28 January 2017

Finished Art Assessment 2 - 2017

CONCEPT DESIGN FOR A JUICE LABEL 

In assessment 2 your client 'Fruitiger' is a new juice brand that aims to enter the highly crowded squeezed juice market by offering an all-natural product with smart and effective packaging that incorporates strong references to graphic design, in particular Swiss Modernism. Whilst Fruitiger already have a logo designed, as part of their upcoming launch they require you to design bottle labels to fit on a 330ml bottle. Although the intention is for a range of juices, Fruitiger only needs to see two design concepts and the proposed production specifications for their orange juice at this stage. This will include creating a diecut and adding an embellishment to your design.

Below are student examples, displaying what is expected for this brief -  









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